Sukin x Hurst Media: Taking Natural Beauty to the Streets of London

When Australian natural beauty brand Sukin wanted to make a splash in the UK market, they needed a campaign that would make Londoners feel nature. The brief was clear: boost visibility across their product range, drive purchase and shine a spotlight on their key retail partners: Boots, Holland & Barrett, Amazon and Ocado.

Naturally, they partnered with Hurst Media.

A Campaign Built for the Capital

We secured 25 taxis across three vehicle types, delivering supersize supersides, full livery wraps and tip seat creative across London over four weeks. Few media formats command attention quite like a fully wrapped London black cab, and for Sukin, we wanted every inch to count.

Bringing the Brand to Life

Hurst Media Labs translated Sukin’s visual brand world into a bespoke taxi creative: a lush and joyful sunflowers-and-berries design in the brand’s signature deep green, carrying the strapline “Skincare That Doesn’t Cost The Earth.” From the full exterior livery to the tip seats inside the cab, every touchpoint was considered, making each taxi a moving brand moment perfectly suited to London’s unpredictable spring.

The Numbers

Across the four-week campaign, the vehicles are estimated to reach over 364,000 adult Londoners, delivering 1.16 million impacts across the city.

Why Taxi Advertising Works

A London taxi is seen around 8 million times each month, and 66% of Londoners notice taxi ads every single day. As a roving, unmissable media format, taxis offer brands something increasingly rare: genuine, unavoidable presence in the real world.

If you would like to explore what a taxi campaign could do for your brand, we would love to help. Drop us an email to buying@hurstmediaagency.com or call us at 020 3478 6017.