One of Britain’s Oldest and Most Influential Newspapers

Fans describe it as: “Well written”, “Informative”, “Intelligent”, “Interesting” and “Analytical”.

Type	Daily Newspaper
Format	Tabloid
Founded	1 January 1785
Ownership	News UK, a News Corp company
Editor	John Witherow
Political Alignment	Centre-right
Readership	Mon-Sat 843,766 Daily Print Saturday 1,077,000 Print
Circulation	495,000 Print
Cover Price	Mon-Fri £1.80, Sat £2.00
Subscribers	616,000 (Digital and Print, The Times and Sunday Times)
Website	https://www.thetimes.com

797k

Average print readership

62%

are ABC1 readers

54

minutes average reading time

41%

Age 35-64

Affluence & Income

Times readers are among the UK’s most affluent newsbrand audiences, with a strong AB social grade majority.
1 in 3 readers earn £50,000 or more annually.
Times households typically hold above-average savings, investments, and pension assets.
Weekend print readers are significantly more likely to have a personal income above £70,000+.

Professional Influence

A large proportion of Times readers work in senior professional, managerial, or director-level positions.
Readers commonly hold decision-making authority within medium and large organisations.
Strong representation from the legal, finance, technology, medical, public sector and consultancy professions.

Finance & Investment

Times readers heavily over-index for investment products including stocks & shares ISAs, bonds, private pensions and diversified portfolios.
They are more likely than the average UK reader to use wealth managers, private banks or financial advisers.
A high proportion follow financial news daily and actively seek opportunities for long-term investment.

Home & Property

Readers are more likely to own homes valued at £500k+, including detached, period, and architect-designed properties.
High engagement with home renovation, interiors, design, and premium trades.
Times households commonly invest in property as part of their long-term wealth strategy.

Health & Wellbeing

Times readers are more proactive about preventive healthcare and lifestyle management.
They are more likely to have gym memberships, personal training, or structured fitness routines.
Higher-than-average likelihood of having private medical insurance.

Lifestyle & Culture

Times and Sunday Times readers strongly engage with the arts, theatre, exhibitions, literature and classical music.
They spend significantly more on travel, culture-rich holidays, and high-end hospitality.
Readers have strong interests in food & drink, dining experiences, fine wine, and cookery.

Technology & Consumer Behaviour

Times readers are early adopters of technology, including premium devices and smart home products.
They are more likely to purchase environmentally conscious products and adopt electric vehicles.
They prefer trusted, high-quality brands and are highly research-led before purchasing.

Media Habits

The Times & Sunday Times have one of the largest digital subscriber bases in the UK.
Readers show strong engagement across platforms: print, mobile, desktop and app.
Weekend editions achieve high dwell time, especially for culture, property and lifestyle sections.

Sources: PAMCo – Publishers Audience Measurement Company (UK) / Kantar TGI – Target Group Index (UK) / YouGov Profiles (UK) / ABC – Audit Bureau of Circulation (UK) / News UK – Advertiser Audience Reports & Media Packs (The Times & The Sunday Times)