One of the World’s Greated Quality Newspaper Brands

Fans describe it as: “Informative”, “Intelligent”, “Interesting”, “Well written” and “Conservative”

Type	Daily Newspaper
Format	Broadsheet
Founded	1855
Ownership	Guardian Media Group
Editor	Chris Evans
Political Alignment	Right-wing
Readership	734,000 Daily Print
Circulation	309,167 Average
Cover Price	Monday – Friday £2.00, Saturday £2.50
Website	https://www.telegraph.co.uk/

734k

Average print readership

81%

are ABC1 readers

56

minutes average reading time

48%

Age 45-74

Affluence & Income

1 in 3 Telegraph readers earn £50,000 or more.
Readers hold on average £119,640 in savings and investments.
75% of the readership is ABC1.
Print readers are 2.7x more likely to have a personal income above £70,000+.

Professional Influence

Readers are far more likely to work in senior management, director-level or professional roles.
A high proportion have purchasing responsibility or influence in their organisations.

Finance & Investment

Readers are twice as likely to hold stocks and shares ISAs or investment portfolios.
They over-index for using financial advisers, wealth managers and private banking services.
Telegraph readers are more likely to own second homes or buy-to-let properties.

Home & Property

Telegraph households are significantly more likely to own homes valued at £500k+.
Strong interest in premium home improvements, interiors, specialist trades and garden design.

Health & Wellbeing

Readers are 53% more likely to have periodic health check-ups even when they feel fine.
High likelihood of having private medical insurance.
Strong engagement in fitness, wellness programmes, nutritional products and proactive healthcare.

Lifestyle & Culture

Telegraph readers over-index for theatre, classical music, the arts, heritage and book purchases.
Above-average spend on luxury travel, long-haul destinations and high-end accommodation.

Technology & Consumer Behaviour

TEarly adopters of premium technology, smart home systems and electric vehicles.
More likely to be research-led, brand-loyal and quality-focused in their purchasing decisions.

Media Habits

Weekend editions attract some of the longest dwell times in UK print media.
Strong multi-platform engagement across print, mobile and desktop.
One of the UK’s largest digital subscriber bases.

Sources: PAMCo – Publishers Audience Measurement Company / Kantar TGI – Target Group Index / YouGov Profiles / ABC – Audit Bureau of Circulation / Telegraph Media Group – Advertiser Audience Reports & Media Packs