The Largest-Selling UK Paper in the “Quality Press” Market Category

Fans describe it as: “Well written”, “Informative”, “Intelligent”, “Interesting” and “Analytical”.

Type	Weekly Newspaper
Format	Broadsheet
Founded	1 January 1785
Ownership	News UK, a News Corp company
Chief Executive	Rebekah Brooks
Editor	Martin Ivens
Political Alignment	Centre-right
Readership	1,504,000 Print
Circulation	561,000 Print
Cover Price	£2.90
Subscribers	539,000 (Digital and Print, The Times and Sunday Times)
Website	https://www.thetimes.com

1.5

million average print readership

89%

are ABC1 readers

94

minutes average reading time

51%

Age 35-64

Affluence & Income

The Sunday Times reaches one of the most affluent and influential weekend audiences in the UK, with a pronounced AB social grade majority.
A high proportion of readers earn £50k+ annually, with many households significantly above the national average in income, savings and investments.
Readers typically live in high-value urban and suburban properties, with strong levels of home ownership.

Professional Influence

The audience includes senior managers, directors, professionals, entrepreneurs and high-status specialists.
Many readers hold leadership roles with budgetary or strategic responsibility within their organisations.
The Sunday Times readership is highly influential in business, finance, technology, law, medicine and consultancy sectors.

Finance & Investment

Sunday Times readers strongly over-index for investment products, long-term savings, private pensions, wealth management and premium financial services.
High engagement with the Money, Business and Economics sections ensures a well-informed, financially literate audience.
Readers frequently purchase financial advice, follow market trends and use digital trading or investment platforms.

Home & Property

The audience is significantly more likely to own properties valued at £500k+, especially detached and architect-designed homes.
Strong interest in high-end interiors, home improvement, renovations and specialist trades.
Sunday Times readers invest heavily in lifestyle upgrades and long-term property value.

Health & Wellbeing

Readers take a proactive approach to health, fitness and preventive care.
They over-index for gym memberships, personal training, wellness programmes and nutrition-led lifestyles.
High likelihood of holding private healthcare or premium health insurance plans.

Lifestyle & Culture

The Sunday Times attracts a culturally engaged audience with strong interest in the arts, theatre, literature, exhibitions and live events.
High discretionary spend on premium travel, long-haul destinations, boutique hotels and cultural city breaks.
Readers are engaged with food, fine dining, wine, restaurant reviews and high-quality cultural journalism.

Technology & Consumer Behaviour

Readers are early adopters of new technology, premium electronics, EVs and smart home systems.
They are research-led, brand-conscious and gravitate toward trusted, high-quality, design-led products.
Strong engagement with subscription services, digital tools and premium media platforms.

Media Habits

The Sunday Times delivers one of the UK’s highest weekend dwell times, particularly across Culture, Style, Money, Travel and Home sections.
Readers engage deeply with supplements including Culture, Style, Home, Money and the Sunday Times Magazine.
High cross-platform consumption — print, desktop, app and mobile — with strong digital loyalty from subscribers.
One of the UK’s highest digital subscription bases among quality newsbrands.

Sources: PAMCo – Publishers Audience Measurement Company (UK) / Kantar TGI – Target Group Index (UK) / YouGov Profiles (UK) / ABC – Audit Bureau of Circulation (UK) / News UK – Commercial Audience Reports & Media Packs (The Sunday Times)