One of the Most Popular Newspapers in the UK Selling 18 Copies a Second

Fans describe it as: “In touch with ordinary people”, “Entertaining”, “Great for sport” and “Amusing”.

Type	Daily Newspaper
Format	Tabloid
Founded	1964
Ownership	News UK, a News Corp company
Editor	Victoria Newton
Political Alignment	Right-wing
Readership	Mon-Sat 2,254,167 Average Daily Print Saturday 2,622,000 Print
Circulation	Mon-Sat 1,357,613 Print
Cover Price	Mon-Fri 55p, Sat 75p
Website	https://www.thesun.co.uk/

2.2

million average print readership

33%

are ABC1 readers

43

minutes average reading time

45%

Age 35-64

Affluence & Income

The Sun reaches one of the UK’s largest mid-income, mass-market audiences with strong C1 and C2 representation.
Many Sun households have stable incomes and are highly active consumers across retail, home, automotive, food, travel and entertainment categories.
Strong purchasing power within family households, particularly among 25–54s.

Professional Influence

Readers include skilled tradespeople, service workers, office staff, public sector employees, small business owners and younger working families.
High representation from self-employed and independent trades, creating strong influence over household and business buying decisions.
Many Sun readers act as primary household decision-makers for utilities, insurance, home services and consumer products.

Finance & Investment

Sun readers actively manage household budgets, comparing prices across insurance, utilities, broadband and financial services.
Strong engagement with money-saving, switching behaviour, consumer advice and financial value content.
High uptake of practical financial products such as insurance, savings accounts and everyday banking services.

Home & Property

A large proportion of Sun readers are homeowners or long-term renters in suburban, semi-rural and regional areas.
They over-index for DIY, home improvement, trades, gardening and practical household upgrades.
Strong demand for home services, renovations, furniture, appliances and everyday household essentials.

Health & Wellbeing

Sun readers are highly engaged with health advice, nutrition, weight management and family wellbeing.
Over-index for vitamins, supplements, functional health products and practical wellness solutions.
Strong interest in managing long-term health conditions, staying active and supporting family health.

Lifestyle & Culture

The Sun audience is one of the UK’s most entertainment- and sport-engaged.
Strong interest in football, gaming, TV, streaming, music, celebrity culture and live events.
Readers frequently travel for holidays, UK breaks, value-led packages, family trips and sporting events.
High engagement with food, recipes, pets, fashion, grooming and everyday lifestyle content.

Technology & Consumer Behaviour

Readers are practical, value-conscious consumers who research purchases and respond strongly to offers, deals and competitions.
High adoption of smartphones, streaming services, gaming and everyday digital services.
They favour reliable, trusted brands that deliver good value and clear product benefits.

Media Habits

The Sun is one of the UK’s highest-reach newsbrands across print and digital platforms.
Print readers show strong daily loyalty, especially for sport, news, entertainment and consumer advice.
The Sun’s digital platforms deliver large UK reach among mobile-first, social-led readers.
High engagement across daytime browsing, lunch breaks, commute moments and evening entertainment windows.

Sources: PAMCo – Publishers Audience Measurement Company (UK) / Kantar TGI – Target Group Index (UK) / YouGov Profiles (UK) / ABC – Audit Bureau of Circulation (UK) / News UK – Commercial Audience Reports & Media Packs (The Sun UK)