The Biggest Selling Sunday Newspaper

Fans describe it as: “Helps me keep in touch”, “Interesting”, “Informative” and “Well written”.

Type	Weekly Newspaper
Format	Tabloid
Founded	1896
Ownership	Daily Mail
Editor	Ted Verity
Political Alignment	Right-wing
Readership	2,013,000 Weekly
Circulation	903,033 Average per Issue
Cover Price	£1.80
Subscribers	10,633 paid subscriptions
Website	https://www.dailymail.co.uk/mailonsunday/

2

million average print readership

65%

are ABC1 readers

53

minutes average reading time

79%

choose only to read a weekend newspaper

Affluence & Income

The Mail on Sunday reaches a large and affluent UK audience with strong AB and C1 representation.
Households demonstrate high disposable income and strong purchasing power across retail, travel, home, fashion and lifestyle categories.
A high proportion of readers own their homes, many mortgage-free or in higher-value property bands.

Professional Influence

Readers include senior professionals, managers, business owners and a substantial number of financially secure retirees.
Strong decision-making authority within households, especially across utilities, insurance, consumer goods and travel purchases.
High female readership, with strong control over household budget allocation and purchasing choices.

Finance & Investment

Readers over-index for long-term savings, pension planning and financial prudence.
High engagement with consumer finance, money-saving advice and insurance products.
Many readers actively compare products, switch providers and seek value-led financial services.

Home & Property

Mail on Sunday readers show strong engagement in home improvements, décor, gardening and practical household upgrades.
High likelihood of multi-car ownership and investment in domestic lifestyle improvements.
A significant proportion own properties in suburban or semi-rural locations with above-average house values.

Health & Wellbeing

Readers are heavy consumers of health, nutrition and wellness content.
They over-index for purchasing vitamins, supplements, preventive health products and age-related wellbeing solutions.
Strong interest in fitness, weight management, healthy cooking and family wellbeing.

Lifestyle & Culture

The Mail on Sunday has a strong lifestyle-focused audience engaging with fashion, beauty, consumer advice, pets, travel and entertainment.
High spend on holidays, cruises, UK breaks and leisure experiences.
Readers enjoy food, cooking, home entertaining and aspirational lifestyle content.

Technology & Consumer Behaviour

Readers are highly responsive to offers, competitions, vouchers and direct-response advertising.
Strong interest in practical tech, home gadgets, smart home devices and energy-saving products.
They prefer trusted, value-focused brands and are attentive to product reviews and consumer advice.

Media Habits

The Mail on Sunday maintains a highly loyal weekly print readership with strong habitual engagement.
The YOU Magazine supplement attracts a large, style-conscious, predominantly female ABC1 audience.
MailOnline provides complementary multi-platform reach among UK readers seeking lifestyle, consumer and entertainment content.
Weekend dwell time is consistently high, especially for lifestyle, homes and health sections.

Sources: APAMCo – Publishers Audience Measurement Company (UK) / Kantar TGI – Target Group Index (UK) / YouGov Profiles (UK) / ABC – Audit Bureau of Circulation (UK) / DMG Media – Commercial Audience Reports & Media Packs (The Mail on Sunday, YOU Magazine)