Weekly Tabloid that ‘Stands Up For Everyday People’

Fans describe it as: “In touch with ordinary people”, “Well written” and “Interesting”.

Type	Daily Newspaper
Format	Tabloid
Founded	1900
Ownership	Guardian Media Group
Editor	Gary Jones
Political Alignment	Right-win
Readership	548,000 Mon-Sat Print
Circulation	311,000 Average per Issue
Cover Price	Mon-Fri 65p Sat: 90p
Subscribers	2,977 paid subscriptions
Website	https://www.express.co.uk

404k

Average print readership

82%

are ABC1C2 readers

66

minutes average reading time

41%

Age 55-74

Affluence & Income

The Sunday Express reaches an established, mature and financially stable UK audience with strong C1, C2 and AB representation.
Many readers own their homes outright, with a high proportion living in suburban, semi-rural or higher-value property areas.
Readers demonstrate solid discretionary spending power across categories such as home improvement, travel, health and everyday retail.

Professional Influence

The audience includes professionals, skilled workers, managers, small business owners and retirees with strong financial security.
Readers frequently act as primary decision-makers for household spending, utilities, insurance and major purchases.
High engagement from self-employed individuals, tradespeople and independent service providers.

Finance & Investment

Sunday Express readers value financial stability and over-index for pension products, savings accounts, ISAs and insurance.
Strong interest in long-term financial planning, cost-of-living advice, and money-saving content.
They regularly compare products and switch providers, making them responsive to direct-response financial advertising.

Home & Property

A large proportion of readers live in owner-occupied homes, often with gardens and multi-car households.
Strong engagement with DIY, renovation, garden improvement and practical home-maintenance products.
Readers over-index for purchasing home services, trades and lifestyle upgrades.

Health & Wellbeing

The Sunday Express audience is highly engaged with health information, nutrition, supplements and age-related wellbeing content.
Strong interest in maintaining mobility, managing long-term conditions and supporting family health.
Over-index for buying vitamins, functional foods and wellness products.

Lifestyle & Culture

Readers show strong engagement in travel (especially UK breaks, cruises and value-led packages), motoring, hobbies, pets and entertainment.
High interest in traditional British lifestyle content — food, home cooking, gardening and seasonal activities.
Strong engagement with consumer advice, competitions, and everyday lifestyle features.

Technology & Consumer Behaviour

Sunday Express readers are practical, value-driven consumers who research purchases and favour reliable brands.
Strong interest in home tech, energy-efficient solutions and useful gadgets.
They respond well to offers, vouchers, product trials and direct-response campaigns.

Media Habits

The Sunday Express maintains a loyal weekly print audience with strong habitual Sunday engagement.
High dwell time on features, supplements, health sections and consumer-focused content.
Digital reach via Express.co.uk extends the audience across mobile, desktop and social channels, especially for news, money and health.

Sources:PAMCo – Publishers Audience Measurement Company (UK) / Kantar TGI – Target Group Index (UK) / YouGov Profiles (UK) / ABC – Audit Bureau of Circulation (UK) / Reach PLC – Commercial Audience Reports & Media Packs (Sunday Express UK)