Sensational Stories that Appeal to Everyday People

Fans describe it as: “Well written”, “Informative”, “Interesting” and “Intelligent”.

Type	Daily Newspaper
Format	Tabloid
Founded	1900
Ownership	Guardian Media Group
Editor	Gary Jones
Political Alignment	Right-win
Readership	548,000 Mon-Sat Print
Circulation	311,000 Average per Issue
Cover Price	Mon-Fri 65p Sat: 90p
Subscribers	2,977 paid subscriptions
Website	https://www.express.co.uk

311k

Average print readership

74%

are ABC1C2 readers

57

minutes average reading time

42%

between 55-74

Affluence & Income

Daily Express readers have a strong C1/C2 and AB representation, reflecting a broad mid-to-upper income UK audience.
A high proportion of households own their homes outright or have low mortgage commitments.
Readers demonstrate above-average spending power in categories such as home maintenance, travel and family-oriented products.

Professional Influence

Readers include a mix of skilled tradespeople, professionals, managers and retirees — creating a diverse but commercially valuable audience.
Strong representation from self-employed individuals, small business owners and independent trades.
Many readers influence household purchasing decisions across utilities, insurance and retail.

Finance & Investment

Express readers over-index for financial prudence, long-term savings and pension-focused planning.
They are more likely to compare insurance products, utilities and financial services.
High engagement with content related to pensions, cost-of-living, money tips and value-led purchasing.

Home & Property

A large proportion of Daily Express readers are homeowners, many in suburban and semi-rural areas.
High interest in DIY, home improvement, garden projects and practical household upgrades.
The audience over-indexes for using tradespeople, home services and maintenance products.

Health & Wellbeing

Readers strongly engage with health advice, wellness products, nutrition and age-related wellbeing topics.
Over-index for purchasing vitamins, supplements and functional health products.
Many Express readers are proactive in managing long-term health conditions or supporting family wellbeing.

Lifestyle & Culture

Strong interest in UK travel, holidays, motoring, classic cars, hobbies, pets and entertainment.
Readers spend more than average on short UK breaks, cruises and value-led packaged holidays.
High engagement with food, family cooking, seasonal recipes and everyday lifestyle content.

Technology & Consumer Behaviour

Readers are pragmatic purchasers who value reliability, affordability and trusted brands.
Strong interest in home tech, energy-saving solutions and practical gadgets.
They are highly responsive to offers, competitions and direct-response advertising.

Media Habits

The Express has strong cross-platform reach across print, mobile and desktop.
Print editions have a loyal, habitual readership with consistent daily engagement.
Digital platforms attract a broad UK audience interested in news, money, health and consumer-related content.

Sources: PPAMCo – Publishers Audience Measurement Company (UK) Kantar TGI – Target Group Index (UK) / YouGov Profiles (UK) / ABC – Audit Bureau of Circulation (UK) / Reach PLC – Commercial Audience Reports & Media Packs (Daily Express)