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Display advertising appears in the main editorial body of the title in question, generally surrounded by content. Classified advertising is generally grouped under different headings classifying the product or service being offered, such as Motors, Travel, Property etc.
An advertorial is a print advertisement or special advertising supplement that has been deliberately written and designed to resemble editorial content. Under UK advertising guidelines, advertorials and special features must be clearly marked as commercial content.
Inserts are promotional matter inserted in a magazine or newspaper. They may be bound into the publication (“bound in”) or be inserted without binding (“loose”). Special supplements are effectively multi-page inserts that may also contain advertorial content.
A creative execution is anything that isn’t straight advertising: cover wraps, different stock, non-standard ad shapes and more. Ideal for adding impact to big budget campaigns.
Benefits of Print Advertising
LONGEVITY
Print products can be kept and referred to in the future. Often found in public spaces, they are passed around, cherished, and usually viewed by more than one reader. Print has longevity.
ENGAGEMENT
Consumers consciously choose the titles they read, ensuring engagement with a loyal readership who have a positive relationship to the content whether editorial, advertising or advertorial.
AVAILABILITY
LONG FORM
The long-form format can carry a lot of information: useful for explaining and demonstrating product features in an environment with a naturally long dwell time (how long someone spends looking at an ad).
CREDIBILITY
