Skip to main content

Out of Home

Out of Home advertising can refer to any form of advertising that consumers come into contact with when they are outside their homes.


Printed Billboards
Printed posters come in a variety of sizes: from the 6-sheets typically found at bus stops, shopping centres and train stations right the way up to the massive 96-sheets found at busy road junctions or by the side of motorways.
Digital Screens
Posters have gone digital! 64% of OOH revenue now comes from the UK’s 27,000 digital screens.
Buses, Trains & Taxis
Don’t forget that OOH also includes advertising on the side of buses and trams (often known as ‘t-sides’ from the shape of the poster); inside trains both overground and underground; and on the outside or inside of taxis.
  • How is it measured?

    OOH is measured by estimated impacts (views) or footfall (people who pass near the site).

  • How is it bought?

    OOH is bought primarily based on location, size/format and seasonality. So, you would purchase a poster of a certain size, in a certain place, starting from a certain date, for a certain amount of time.
  • Compliance

    All OOH advertising must follow the codes and guidelines set out by the Advertising Standards Authority (ASA) and Committees of Advertising Practice (CAP).


    of the UK population come into contact with OOH advertising every week


    is the average time a UK adult spends out and about per day


    of shoppers see an OOH advertisement in 30 mins prior to a purchase

    Benefits of Out of Home Advertising


    Big posters offer big canvasses for big creative: in a world cluttered with advertising, size does matter. OOH is ideal for campaigns that rely on strong designs and visuals to spread their message or tell their story.


    Out Of Home is the most public and mass-reach medium. In many instances it simply requires the viewer to be out and about, therefore, there is no limit to the numbers and demographics that can be reached.


    No other medium can build brand awareness like OOH. People pass hundreds of OOH ads every day, and often the same ads continuously for the duration of a campaign, making a lasting impression.


    Posters and screens across the country occupy a trusted place within the community and as such the message being delivered is likely to be trusted by the public. People like and trust OOH advertising.


    OOH is very useful for reaching a large and varied audience in specific, chosen locations. Sites can be chosen based on geography, audience demographics or due to their high traffic volume.


    OOH is often the last advertising consumers see before the point of purchase. Studies show that OOH also amplifies activities on other media channels, turning consumer intent into action.

    Gain the trust of millions

    Get in touch with one of our Media Brokers today.