Options:
Printed Billboards
Printed posters come in a variety of sizes: from the 6-sheets typically found at bus stops, shopping centres and train stations right the way up to the massive 96-sheets found at busy road junctions or by the side of motorways.
Digital Screens
Posters have gone digital! 64% of OOH revenue now comes from the UK’s 27,000 digital screens.
Buses, Trains & Taxis
Don’t forget that OOH also includes advertising on the side of buses and trams (often known as ‘t-sides’ from the shape of the poster); inside trains both overground and underground; and on the outside or inside of taxis.
Benefits of Out of Home Advertising
DESIGN IMPACT
Big posters offer big canvasses for big creative: in a world cluttered with advertising, size does matter. OOH is ideal for campaigns that rely on strong designs and visuals to spread their message or tell their story.
MASS REACH
Out Of Home is the most public and mass-reach medium. In many instances it simply requires the viewer to be out and about, therefore, there is no limit to the numbers and demographics that can be reached.
AWARENESS
No other medium can build brand awareness like OOH. People pass hundreds of OOH ads every day, and often the same ads continuously for the duration of a campaign, making a lasting impression.
TRUST
Posters and screens across the country occupy a trusted place within the community and as such the message being delivered is likely to be trusted by the public. People like and trust OOH advertising.
LOCATION
OOH is very useful for reaching a large and varied audience in specific, chosen locations. Sites can be chosen based on geography, audience demographics or due to their high traffic volume.
ACTION
OOH is often the last advertising consumers see before the point of purchase. Studies show that OOH also amplifies activities on other media channels, turning consumer intent into action.