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OUT OF HOME

Motor Service Area Targeting: Digital 6-Sheets

Reach targeted audiences in high traffic motor Service areas

Connect with drivers and travellers in high-footfall, high-dwell-time spaces at motor service areas in Greater London.

This format can be highly directed to drivers, commuters and travellers, using holiday and peak travel targeting, with brands that align with their interests.

These locations attract drivers and travellers, making them an ideal format for businesses targeting vehicle owners, tourists and long-distance travellers. The audience often spend time waiting at service areas, meaning dwell times are longer. Sheets are located in key areas of the motor service areas.

Out of Home (OOH) advertising is an impactful way of reaching a diverse and vast audience, with 98% of the UK population encountering OOH advertising every week. UK adults spend on average three hours out the house every day. With six sheet forms designed to be at eye level, they’re easily noticeable for people stopping at service stations.

55%

of British drivers fill up with petrol at least once a week

3.8

average number of times customers visit a forecourt shop each week

5

minutes average length of visit to a service station

23%

increase in brand recall from using OOH

London Demographics

Sources: https://global.com/advertise/insight/research-studies/engagement-zone/

Packages Available Starting From

  • 304x panels across Greater London for four weeks.

This would deliver:

  • 8.6 million reach
  • 7.8 frequency
  • 58 million impressions over four weeks
  • Price on application

Put your brand in front of millions of drivers.

Secure your space in high-traffic service areas and connect with audiences on the move. Enquire now to get started.
Book Your Campaign

Artwork Specifications

Artwork Specifications

Overall Size
300mm x 450mm (quarter size)
Safe Area
285mm x 428mm
DPI

300dpi minimum

File Format

High Resolution CMYK PDF
Embed/outline images and fonts

File Name

SiteType_CampaignName_LiveDate

Artwork Size

Supplying Content

  • All images to be supplied at Artwork size, in line with the template, and recommended no lower than 300dpi
  • All images are high resolution (at least 300dpi).
  • Do not supply spot colours or RGB images or text, they will be converted on import
  • If spot colours are required, then please contact a member of the production team: our prices are based on 4 colour CMYK
  • Objects and text should be checked if they need to knock out or overprint. Hurst Media are not responsible if specs are not adhered to and artwork is set up incorrectly
  • Do not use a scale factor on export
  • Export the template as a PDF with an ICC profile of FOGRA39L
  • Export applying the document bleed settings
  • PDF version should be 1.6

FILE TRANSFER WARNING: EMAIL ATTACHMENT LIMIT
Files less than 8mb (total attachment limit) can be emailed to production@hurstmediacompany.co.uk. Larger files can be sent to production@hurstmediacompany.co.uk via the free file sharing service wetransfer.com. Please clarify in your message your company name, publication, theme and on sale date as per your booking.

Artwork Delivery

Please ensure artwork is sent into the relvant email address below, a minimum of 14 days before the campaign live date: production@hurstmediacompany.co.uk

Copy Referrals

Copy referral can take up to 5 days. If artwork is provided on t-17 and it requires referral, then the approved copy would in effect be delivered on T-12 and be considered late, and delivery of the campaign may be affected.

Compliance and Approvals

  • All artwork is subject to approval. We strongly recommend you review these fully before commencing production.
  • Failure to comply with these deadlines, means that the campaign will be non-compliant and at risk of being under delivered in part or full.
Choose an OOH format to explore: