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OUT OF HOME

Digital 6s: Supermarkets

Catch the attention of your customers right before their point of purchase

Connect with customers when they’re in a purchasing mindset — right before they enter a Tesco or Sainsbury’s — with digital display six sheet advertising.

This format can be highly targeted with brands available to buy within the supermarket (at Sainsbury’s) — the ads are displayed in the latest LED technology within 100 yards of the shop entrance. Advertising in this space benefits from high foot traffic and reaching diverse demographics, encouraging immediate buys and boosting brand recognition.

As well as targeted messaging, this form of advertising offers enhanced visibility through digital screens with dynamic and engaging content.

Out of Home (OOH) advertising is an impactful way of reaching a diverse and vast audience, with 98% of the UK population encountering OOH advertising every week. UK adults spend on average three hours out the house every day. With 40% of shoppers seeing an OOH advertisement in the 30 minutes prior to purchase, displays in supermarkets prompt buyers in the right place at the right time.

100 yd

maximum distance from a Tesco or Sainsbury

4

average supermarket trips per week per household

£3.57

in sales for each £1 spent on OOH ads

40%

of shoppers see an OOH ad in the 30 minutes prior to purchase

London Demographics

Sources: https://global.com/advertise/insight/research-studies/engagement-zone/

Packages Available Starting From

  • 15x panels within 100 yards of a Tesco or Sainsbury over a two week period

This would deliver:

  • 188,000 adult London reach
  • 808,000 shopper impacts
  • 4.3 average frequency
  • Price on application

Reach shoppers on their way in.

Secure your space on exterior Digital 6s near supermarkets and capture attention right before the point of purchase.
Book Your Campaign

Artwork Specifications

Artwork Specifications

Overall Size
1920 x 1080 pixels
File Format
MP4 or JPEG
File Size
No larger than 2GB
Frames per second
25 fps
File Name

SiteType_CampaignName_LiveDate

Slot length
5 seconds
Frames per second
25 fps

Artwork Size

Supplying Content

  • All images to be supplied at Artwork size,at -90 degrees, in line with artwork specifications, and recommended 1920 x 1080 pixels
  • We cannot guarantee the live date of a campaign if the delivery deadlines are not met

FILE TRANSFER WARNING: EMAIL ATTACHMENT LIMIT
Files less than 8mb (total attachment limit) can be emailed to production@hurstmediacompany.co.uk. Larger files can be sent to production@hurstmediacompany.co.uk via the free file sharing service wetransfer.com. Please clarify in your message your company name, publication, theme and on sale date as per your booking.

Artwork Delivery

Please ensure artwork is sent into the relvant email address below, a minimum of 14 days before the campaign live date: production@hurstmediacompany.co.uk

Copy Referrals

Copy referral can take up to 5 days. If artwork is provided on t-17 and it requires referral, then the approved copy would in effect be delivered on T-12 and be considered late, and delivery of the campaign may be affected.

Compliance and Approvals

  • All artwork is subject to approval. We strongly recommend you review these fully before commencing production.
  • Failure to comply with these deadlines, means that the campaign will be non-compliant and at risk of being under delivered in part or full.
Choose an OOH format to explore: