Skip to main content
OUT OF HOME

Digital 6s: Gym Presence

Reach health conscious and younger audiences in high-traffic gyms

Connect with customers in high-traffic areas at some of London’s largest health club chains.

This format can be highly targeted to light TV viewers who are health aware and younger audiences with brands that align with their interests. Ads are displayed in the latest LED technology, with digital six-sheet ads 2.5 times more effective than static formats.

Screens are located in key areas throughout Pure Gym (number one UK health club chain), David Lloyd (number three), Nuffield Health (number four) and Anytime Fitness (number five). As well as targeted messaging, this form of advertising offers enhanced visibility through digital screens with dynamic and engaging content.

Out of Home (OOH) advertising is an impactful way of reaching a diverse and vast audience, with 98% of the UK population encountering OOH advertising every week. UK adults spend on average three hours out the house every day. With six sheet digital forms designed to be at eye level, they’re easily noticeable to gym-goers.

2.8

times a typical gym goer goes per week

46%

of viewers search for a brand online after seeing an OOH ad

2.5

times more effective than static ads

60%

longer dwell time than static ads

London Demographics

Sources: https://global.com/advertise/insight/research-studies/engagement-zone/

Packages Available Starting From

  • –

This would deliver:

  • 601,000 health-conscious, younger audience reach
  • 4.3 average frequency
  • 2.65 million impacts
  • Price on application

Reach active, health-conscious audiences.

Secure your space on Digital 6s in leading gyms and connect with younger consumers where motivation meets lifestyle.
Book Your Campaign

Artwork Specifications

Artwork Specifications

Overall Size
1920 x 1080 pixels – to be supplied at -90 degrees
File Format

MP4 or JPEG

File Size
No larger than 2GB
File Name

SiteType_CampaignName_LiveDate

Sloth length
5 seconds
Frames per second
25

Artwork Size

Supplying Content

  • All images to be supplied at Artwork size,at -90 degrees, in line with the template, and recommended 1920 x 1080 pixels
  • We cannot guarantee the live date of a campaign if the delivery deadlines are not met

FILE TRANSFER WARNING: EMAIL ATTACHMENT LIMIT
Files less than 8mb (total attachment limit) can be emailed to production@hurstmediacompany.co.uk. Larger files can be sent to production@hurstmediacompany.co.uk via the free file sharing service wetransfer.com. Please clarify in your message your company name, publication, theme and on sale date as per your booking.

Artwork Delivery

Please ensure artwork is sent into the relvant email address below, a minimum of 14 days before the campaign live date: production@hurstmediacompany.co.uk

Copy Referrals

Copy referral can take up to 5 days. If artwork is provided on t-17 and it requires referral, then the approved copy would in effect be delivered on T-12 and be considered late, and delivery of the campaign may be affected.

Compliance and Approvals

  • All artwork is subject to approval. We strongly recommend you review these fully before commencing production.
  • Failure to comply with these deadlines, means that the campaign will be non-compliant and at risk of being under delivered in part or full.
Choose an OOH format to explore: