Reach an affluent and captive audience with Tube Car Panels (TCPs) advertising.
The London Underground is one of the most heavily used public transport systems in the world, with over 1.5 billion passengers annually. TCPs reach a diverse range of demographics that include commuters, residents and tourists.
The TCPs audience has high dwell time, with tube users spending an average of 35 minutes in a carriage each day, providing maximum opportunity for views and engagement. 6 out of 10 tube passengers notice new ads on the tube, while 65% of commuters find advertising here less intrusive than other advertising methods.
Out of Home (OOH) advertising is an impactful way of reaching a diverse and vast audience, with 98% of the UK population encountering OOH advertising every week. UK adults spend on average three hours out the house every day, with 40% of shoppers seeing an OOH advertisement in the 30 minutes prior to purchase.
TCPs are one of the most cost-effective forms of OOH advertising, ideal for those wanting to promote their products and services in a high frequency and engaging environment.
Packages Available Starting From
This would deliver:
- 2.43 million adult London reach = 26% of coverage of London adults (but ABC1 25-49 bias)
- 3.8 average frequency
- 9.28 million impacts
London Tube Panels and Tramlink Interiors
Artwork Specifications
Display Area | 266mm x 598mm (Full size) |
Overall Size | 280mm x 609mm (Full size) |
Bleed | 10mm all around |
File Format | High Resolution CMYK PDF |
File Size | Up to 25MB |
File Name | SiteType_CampaignName_LiveDate |
DPI | 300dpi minimum |
Barcodes | To be adapted by our printer |
Waterloo and City line
Artwork Specifications
Display Area | 240mm x 564mm (Full size) |
Overall Size | 280mm x 612mm (Full size) |
Bleed | 10mm all around |
File Format | High Resolution CMYK PDF |
File Size | Up to 25MB |
File Name | SiteType_CampaignName_LiveDate |
DPI | 300dpi minimum |
Barcodes | To be adapted by our printer |