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OUT OF HOME

London Taxis: Traditional

Catch the attention of London’s population with high impact, iconic advertising on London Taxis

Reach an affluent and outgoing audience with traditional fleet taxi supersides, with excellent visibility positioned at eye level, reaching pedestrians, drivers and passengers. Taxi supersides include the tip-up seats inside as added advertising space.

Advertising panels on the sides of the 7,500 taxis in London are a particularly iconic and credible medium of displaying your brand or product, reaching a large audience with a huge impression.

With 75% of people visiting the high street every week and mobile advertising having a larger geographical coverage than static formats, supersides have a high impact that’s iconic and credible.

Out of Home (OOH) advertising is an impactful way of reaching a diverse and vast audience, with 98% of the UK population encountering OOH advertising every week. UK adults spend on average three hours out the house every day. With 40% of shoppers seeing an OOH advertisement in the 30 minutes prior to purchase, supersides prompt buyers in the right place at the right time.

7,500

London taxis

24/7

presence

8M

is the times a London taxi is seen each month

66%

of Londoners notice taxi ads daily

London Demographics

Sources: https://global.com/advertise/insight/research-studies/engagement-zone/

Packages Available Starting From

  • 75x taxis = 150 Supersides across London over a four week period

This would deliver:

  • 1,094,260 adult London reach
  • 3.2 average frequency
  • 3,490,689 million impacts
  • Price on application

Reach high-value audiences across London.

Secure your space on premium taxi Supersides and put your brand in motion across the city.
Book Your Campaign

Artwork Specifications

Supersides

Tip Seats

Key Compliance Requirements

Compliance & Approvals

  • All taxi advertisements must be approved by TfL before being displayed. This is to ensure content is legal, decent, non-offensive, and does not compromise vehicle safety.
  • Submit ads via the TfL Taxi Advertising Approval Process.
  • Most media agencies or printers will handle submission on your behalf.
  • Ads must comply with:
    • ASA (Advertising Standards Authority) rules
    • CAP Code (non-broadcast advertising code)
  • Turnaround: Typically 2–5 working days for TfL approval.

Design & Placement Restrictions

  • No obstruction of windows (except rear window if using approved one-way vision vinyl).
  • Must not obscure taxi signage, license plates, or lights.
  • Only approved formats are allowed: full wraps, supersides, tip seats, etc.

Materials & Installation

  • Must use materials that are safe and weather-resistant.
  • Installation must be done by TfL-approved applicators.
  • Improper application can result in fines or vehicle suspension.

Licensing & Permssions

  • You do not need to license the ad campaign separately from the TfL approval.
  • The taxi operators/fleet owners typically hold contracts with advertisers or agencies.

Artwork Delivery

What’s Not Allowed

  • Political ads
  • Alcohol ads (restricted but not banned)
  • Ads for services/products illegal in the UK
  • Sexual or offensive content
  • Ads that mimic taxi signage or road signs
Choose an OOH format to explore: