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OUT OF HOME

Bus Shelters: National

Catch the attention of the nation with paper six sheet advertising

Reach the wider population with posters appearing at bus shelters throughout the country.

With six sheet forms designed to be at eye level, they’re easily noticeable for people waiting for buses or visiting the high street. Generally, they reach a broader audience, but can be targeted to specific towns and cities.

With 75% of people visiting the high street every week and 4.5 billion bus trips made on average per year, bus shelter advertising is a great opportunity to reach your audience, including light TV viewers (aged 15 to 34).

Out of Home (OOH) advertising is an impactful way of reaching a diverse and vast audience, with 98% of the UK population encountering OOH advertising every week.

UK adults spend on average three hours out the house every day. With 40% of shoppers seeing an OOH advertisement in the 30 minutes prior to purchase, bus shelter advertising prompts buyers in the right place at the right time.

76

million bus trips each year

3.5

minutes average dwell time

23%

increase in brand recall from using OOH

72%

of consumers notice bus shelter ads

UK Demographics

Sources: https://global.com/advertise/insight/research-studies/engagement-zone/

Packages Available Starting From

  • 385x 6-sheet panels across National for two weeks.

This would deliver:

  • 10,770,450 reach
  • 2.14 frequency
  • 23,002,968 impressions over two weeks
  • Price on application

Put your message where it matters.

Reach commuters and pedestrians with high-impact bus shelter advertising — book now.
Book Your Campaign

Artwork Specifications

Artwork Specifications

  • Overall Size: 300mmx450mm (quarter size)
  • Safe Area:  285 x 428mm
  • DPI:  300dpi minimum
  • Image: CMYK
  • File Format: High Resolution PDF
  • Text: Outlined Vector

Artwork Size

Supplying Content

  • All images to be supplied at Artwork size, in line with the template, and recommended no lower than 300dpi
  • All images are high resolution (at least 300dpi).
  • Do not supply spot colours or RGB images or text, they will be converted on import
  • If spot colours are required, then please contact a member of the production team: our prices are based on 4 colour CMYK
  • Objects and text should be checked if they need to knock out or overprint. Hurst Media are not responsible if specs are not adhered to and artwork is set up incorrectly
  • Do not use a scale factor on export
  • Export the template as a PDF with an ICC profile of FOGRA39L
  • PDF version should be 1.6

FILE TRANSFER WARNING: EMAIL ATTACHMENT LIMIT
Files less than 8mb (total attachment limit) can be emailed to production@hurstmediacompany.co.uk. Larger files can be sent to production@hurstmediacompany.co.uk via the free file sharing service wetransfer.com. Please clarify in your message your company name, publication, theme and on sale date as per your booking.

Artwork Delivery

Please ensure artwork is sent into the relvant email address below, a minimum of 14 days before the campaign live date: production@hurstmediacompany.co.uk

Copy Referrals

Copy referral can take up to 5 days. If artwork is provided on t-17 and it requires referral, then the approved copy would in effect be delivered on T-12 and be considered late, and delivery of the campaign may be affected.

Compliance and Approvals

  • All artwork is subject to approval. We strongly recommend you review these fully before commencing production.
  • Failure to comply with these deadlines, means that the campaign will be non-compliant and at risk of being under delivered in part or full.
Choose an OOH format to explore: