Skip to main content
OUT OF HOME

Bus Shelters Digital: London

Catch the attention of london’s population with digital six sheet advertising

Reach an affluent and outgoing audience with digital posters appearing at bus shelters throughout London.

With six sheet forms designed to be at eye level, they’re easily noticeable for people waiting for buses or visiting the high street, with digital six-sheet ads 2.5 times more effective than static formats. Generally, they reach an upmarket, younger audience, but can be targeted to themes, areas, demographics and even around stores and high-volume visitor destinations. The digital displays can be highly targeted to day of week, time of day or even if the weather changes, while holding great visibility day and night.

With 75% of people visiting the high street every week and 2.2 billion bus trips made on London buses per year, bus shelter advertising is a great opportunity to reach your audience, including light TV viewers (aged 15 to 34).

Out of Home (OOH) advertising is an impactful way of reaching a diverse and vast audience, with 98% of the UK population encountering OOH advertising every week. UK adults spend on average three hours out the house every day. With 40% of shoppers seeing an OOH advertisement in the 30 minutes prior to purchase, bus shelter advertising prompts buyers in the right place at the right time.

2.2

million bus trips on London buses each year

60%

longer dwell time than static ads

23%

increase in brand recall from using OOH

72%

of consumers notice bus shelter ads

London Demographics

Sources: https://global.com/advertise/insight/research-studies/engagement-zone/

Packages Available Starting From

  • 75x Digital 6-sheet panels across London for two weeks.

This would deliver:

  • 1,855,210 reach
  • 1.76 frequency
  • 3,261,872 impressions over two weeks
  • Price on application

Put your message where it matters.

Reach commuters and pedestrians with high-impact bus shelter advertising — book now.
Book Your Campaign

Artwork Specifications

Artwork Specifications

Overall Size:

1920 x 1080 pixels – to be supplied at -90 degrees

File Format:

 MP4 or JPEG

File Size:

 No larger than 2GB

File Name:

 SiteType_CampaignName_LiveDate

Slot Length:

5 seconds

Frames per second:

25

Artwork Size

Supplying Content

  • All images to be supplied at Artwork size,at -90 degrees, in line with the template, and recommended 1920 x 1080 pixels
  • We cannot guarantee the live date of a campaign if the delivery deadlines are not met

FILE TRANSFER WARNING: EMAIL ATTACHMENT LIMIT
Files less than 8mb (total attachment limit) can be emailed to production@hurstmediacompany.co.uk. Larger files can be sent to production@hurstmediacompany.co.uk via the free file sharing service wetransfer.com. Please clarify in your message your company name, publication, theme and on sale date as per your booking.

Artwork Delivery

  • Please ensure artwork is sent into the relvant email address below, a minimum of 14 days before the campaign live date: production@hurstmediacompany.co.uk
  • We cannot guarantee the live date of a campaign if the delivery deadlines are not met.

Copy Referrals

  • All artwork is subject to approval.
  • If your ad cotains flashing images, please take the flicker test at: www.onlineflashtest.com

Compliance and Approvals

  • All artwork is subject to approval. We strongly recommend you review these fully before commencing production.
  • Failure to comply with these deadlines, means that the campaign will be non-compliant and at risk of being under delivered in part or full.
Choose an OOH format to explore: