Hurst Media Agency Briefing Form

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About you & your brand

Tell us who you are and how we can help.

Name *

First

Last

Email *

Phone

Job title *

Company *

Brand (if different)

Website / URL

What are you looking for from Hurst Media?

Media planning & buying
Campaign optimisation
New campaign launch
Always-on activity
Creative / content support
Other (please specify)

Please describe “Other”

Audience & market insight

We’ll combine your information with tools like Adintel, YouGov and Acorn to build a picture of your market.

Tell us about your target audience *

Age, gender split, socio-economic group, locations, behaviours, media habits etc.

Where are you looking to reach them? *

Local
Regional
National
Specific cities / regions

Please specify cities / regions

Who do you regard as your main competitors?

Do you have existing market data or research? *

Upload your market data / research

Drag & Drop Files, Choose Files to Upload

Anything we should know about this data?

Sample postcode data

For GDPR, please include postcodes only (no names or personally identifiable data).

Recent activity & performance

This helps us understand what has worked well, what hasn’t and where we can improve performance.

Approximate media budget over the last 12–24 months

Which channels have you used recently?

Press / print
Digital display
Paid social
Search
OOH
TV
Radio
Native / Advertorial
Other

or are confirm

Other channels used

How was your budget distributed by channel?

How was the inventory used?

How did you measure performance and attribution?

Anything notable about performance you’d like us to know?

Objectives for the next 12–24 months

Estimated media budget for the next 12–24 months *

When would you like to appoint an agency and confirm plans?

Do you already have specific campaigns in mind? *

Planned campaigns and timings

Campaign names, key themes and key dates / periods.

What are your primary goals and KPIs?

Increase brand awareness
Drive direct response (calls, sign-ups, sales etc.)
Extend / improve regional coverage
Improve ROI / reduce cost per result
Test new channels or formats
Other (please describe)

Please describe any other goals

What does success look like for you?

e.g. target volumes, CPA, uplift, fundraising targets, etc.

Are there any parameters, constraints or sensitivities we should be aware of? *

Brand safety, publishers to avoid, compliance considerations, internal approvals, etc.

Channels & creative

Which channels and formats are you most interested in, and what creative support do you need?

Which channels are you interested in exploring with us? *

Press / print
Digital display
Native
Advertorial
OOH
TV
Radio

Do you have any preferred media channels, platforms or formats?

Specific publications, sites, social platforms, OOH formats, stations etc.

Do you have any specific media specs we must follow?

Press sizes, display formats, social placements, OOH formats, audio/TV specs etc.

Do you need creative support from us? *

What creative assets do you currently have?

Brand guidelines
Logos
Third Choice
Existing artwork (print / OOH)
Existing digital assets (banners)
Audio / video
None / starting from scratch

What creative support would you like?

New concepts, adaptations, copywriting, design, audio, video etc.

Are there any innovative or contextual ideas you’d like to explore?

Dynamic / contextual placements, sponsorships, partnerships etc.

TV

TV: Any preferred channels or platforms?

TV: How long would you like to be on air?

TV: Any thoughts on commercial length or time-of-day?

e.g. peak, off-peak, aligned with call-centre hours etc.

Radio

Radio/audio: Preferred stations, networks or platforms?

Radio/audio: Thoughts on spot length, frequency or time-of-day?

OOH

OOH: Preferred formats or locations

OOH: Open to innovations / special builds?

Final details & consent

Anything else we should know, and how we’ll use your information.

What other information might be useful for us to know?

Competitors, legal requirements, must-include messages, previous agency experience, internal deadlines etc.

How did you hear about Hurst Media?

Everything you share with us will be treated with the strictest commercial confidence. We use this information solely to analyse your market, review your activity and prepare media plans and proposals. Your data will be handled in line with our Privacy Policy and applicable data protection laws.

Consent *

I agree that Hurst Media may use this information to contact me about this brief and related proposals.”

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