The UK’s Most Respected Digital News Destination for Premium, Engaged Readers

Delivering trusted journalism, deep insight and a highly affluent subscriber-led audience across the UK.

Type	Digital
Ownership	News UK, a News Corp company
Political Alignment	Centre-right / Establishment
Monthly Visitors	15 Million+ Monthly UK Users
Circulation	495,000 Print
Cover Price	Subscription Only
Subscribers	616,000 (Digital and Print, The Times and Sunday Times)
Website	TheTimes.co.uk

1M

Daily UK digital users

15M+

Monthly UK visitors

75%

AB social grade

50k+

Core income bracket of majority of The Times’ digital readers

Audience Scale & Reach

TheTimes.co.uk attracts a large, high-value UK digital audience with strong daily engagement.
One of the UK’s most trusted digital news destinations, driven by opinion, analysis, business and politics.
High dwell time across News, Money, Business, Sport, Culture and Weekend lifestyle sections.
A subscription-led model creates a highly committed, logged-in readership.

Demographics & Income

Strong AB social grade dominance — one of the most affluent and educated digital audiences in the UK.
High proportion earning £50k+, with many households significantly above national average income.
Over-representation of senior professionals, leaders, entrepreneurs and high-net-worth households.
Highly London-centric but with nationwide appeal.

Professional Influence

TheTimes.co.uk is widely read by decision-makers across finance, law, business, consultancy, healthcare, academia and public policy.
High uptake among C-suite executives, directors, senior managers and influential professionals.
This audience often controls procurement, budgeting or strategic decision-making.

Finance & Investment

Readers heavily over-index for:
- Investments & stocks
- Private pensions
- Wealth management services
- Financial advice platforms
High engagement with The Times’ Money and Business sections, making it a powerful environment for premium financial advertising.

Lifestyle & Category Engagement

The digital audience is strongly engaged with:
- Travel & premium holidays
- Food, restaurants and wine
- Property, interiors & home upgrades
- Luxury goods, watches, technology & personal finance
- Culture, literature, arts & theatre
Particularly strong in high-spending lifestyle categories.

Technology & Usage Patterns

Majority of TheTimes.co.uk traffic comes from mobile and app users — many logged-in subscribers.
High repeat-visit frequency throughout the day due to breaking news, analysis, and markets coverage.
Strong usage of premium digital features (Times Radio, podcasts, newsletters).

Advertising Responsiveness

Readers respond well to premium content marketing, brand storytelling, finance promotions and long-read advertorials.
Strong environment for business, finance, travel, luxury, higher education, property and lifestyle advertisers.
High trust in The Times’ editorial environment translates into strong campaign performance for premium brands.

Sources: PAMCo – UK Publishers Audience Measurement / Ipsos iris – UK Digital Audience Measurement / YouGov Profiles – UK Digital Audience Segments / Kantar TGI – UK Consumer Behaviour & Lifestyle Data / News UK – Commercial Audience Reports (The Times / The Sunday Times)