The UK’s Highest Circulated Newspaper, Overtaking The Sun

Fans describe it as: “Well written”, “Informative”, “Interesting” and “Intelligent”.

Type	Daily Newspaper
Format	Tabloid
Founded	1896
Ownership	Daily Mail
Editor	Geordie Grieg
Political Alignment	Right-wing
Readership	Mon-Sat 965,667 Daily Print Saturday 1,599,000 Print
Circulation	Mon-Sat 1,134,184 Average per Issue
Cover Price	Mon-Fri 70p, Sat £1
Subscribers	10,716 paid subscriptions
Website	https://www.dailymail.co.uk/

2.3

Million average print readership

62%

are ABC1 readers

53

minutes average reading time

60

Average age

Affluence & Income

The Daily Mail reaches one of the UK’s largest mid-to-affluent audiences, with strong AB and C1 representation.
Many Daily Mail households have above-average disposable income and strong purchasing power across retail, travel, health and home categories.
A high proportion of readers own their homes, often in suburban and semi-rural areas, with many owning properties valued above the UK average.

Professional Influence

Readers include a broad mix of professionals, managers, skilled workers, small business owners and retirees — giving the title wide decision-making reach.
Daily Mail audiences tend to be highly involved in household purchasing decisions, especially around utilities, insurance, travel and family spending.
High representation of women 35+ who control household budgets, lifestyle choices and everyday consumer purchases.

Finance & Investment

Daily Mail readers over-index for long-term saving products, insurance, pensions and financial planning.
They routinely compare utilities, broadband, car insurance and home cover, making them a strong market for direct-response advertising.
Many readers follow money-saving content and value-led financial advice sections.

Home & Property

Daily Mail readers show strong engagement in home ownership, improvement projects, interiors and garden-related spending.
High interest in DIY, home maintenance, trades and practical home upgrades.
Mail households over-index for owning multi-car households and investing in domestic lifestyle improvements.

Health & Wellbeing

Daily Mail readers are heavy consumers of health-related content, wellness advice, nutrition and medical news.
They over-index for buying vitamins, supplements, age-related health products and family wellbeing essentials.
High interest in weight management, fitness, preventive health and everyday wellness products.

Lifestyle & Culture

Strong interest in food, cooking, family recipes, consumer advice, pets, beauty and fashion.
Daily Mail readers spend more than average on UK travel, cruises, packaged holidays and family breaks.
Readers engage heavily with celebrity news, entertainment, reality TV and lifestyle features.

Technology & Consumer Behaviour

Mail readers are responsive to deals, competitions, offers and direct-response campaigns.
Strong interest in practical technology including home gadgets, smart home products and energy-saving solutions.
They are brand-conscious, research-led and gravitate toward reliable, value-focused brands.

Media Habits

The Daily Mail and Mail on Sunday maintain one of the strongest print readerships in the UK.
MailOnline is one of the UK’s highest-reach digital news platforms, with deep engagement across lifestyle, consumer, and health verticals.
Readers use multiple platforms daily — print, mobile browsing, social discovery and email newsletters.

Sources:PAMCo – Publishers Audience Measurement Company (UK) / Kantar TGI – Target Group Index (UK) / YouGov Profiles (UK) / ABC – Audit Bureau of Circulation (UK) / DMG Media – Commercial Audience Reports & Media Packs (Daily Mail, The Mail on Sunday, MailOnline UK)