Reach an affluent and outgoing audience with advertising that cannot be missed on the London Underground. These large 48-sheet advertising spaces face passengers across the track as they wait for their train, putting your brand or product in their direct line of vision.
The London Underground is one of the most heavily used public transport systems in the world, with over 1.5 billion passengers annually. 48 sheet splashes reach a diverse range of demographics that include commuters, residents and tourists.
There’s a high dwell time, with tube users waiting on average for 3 to 7 minutes on the platform, providing maximum opportunity for views and engagement. 6 out of 10 tube passengers notice new ads on the tube, while 65% of commuters find advertising here less intrusive than other advertising methods.
Out of Home (OOH) advertising is an impactful way of reaching a diverse and vast audience, with 98% of the UK population encountering OOH advertising every week. UK adults spend on average three hours out the house every day, with 40% of shoppers seeing an OOH advertisement in the 30 minutes prior to purchase.
48 sheets-across-track campaigns are ideal for those wanting to promote their products and services in an immediately visible space where the ad is the focal point of a platform.
Packages Available Starting From
This would deliver:
- 317,000 adult London reach = 3.7% coverage of adults in London (but ABC1 25-45 biased)
- 4.9 average frequency
- 1,542 million adult London reach
Artwork Specifications
Display Area | 2,918mm x 5,930mm (Full size) |
Overall Size | 3,048mm x 6,060mm (Full size) |
Bleed | 2mm all around |
File Format | High Resolution CMYK PDF |
File Size | Up to 25MB |
File Name | SiteType_CampaignName_LiveDate |
DPI | 300dpi minimum |
Artwork Size
