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Out of home Briefing Sheet
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Company details
Company
*
First name
*
Last name
*
Contact phone
*
Contact email
*
Other contact email
Website/URL
Advert information
What is the reason for advertising?
*
What is the desired outcome?
Regions / Cities
*
Who are you targeting?
*
Age, sex, lifestyle, etc.
Campaign timing/length?
*
What's your budget?
*
Any favourite/desired formats?
*
Do you need creative?
*
Yes
No
Campaign requirements
How long would you like to run the ad? Ideas on commercial length? Any time restrictions (call centres etc.)?
What other media are they using?
*
How will the campaign be measured?
*
Direct response (calls, online visits, sales, etc.) or awareness (increase in awareness, coverage of region, target market).
What other information might be useful?
*
Submit
